Patriotic Merchandise Still Red-Hot

Though the market seems saturated with patriotic merchandise, consumers are still shopping for flags, clothes, and decorations. According to the findings of a new National Retail Federation survey, consumers own more flags and more patriotic apparel than they did a year ago…and they're still spending. The NRF 2004 July 4th Consumer Intentions and Actions Survey, conducted by BIGresearch for NRF, found that 24.5 million Americans plan to purchase additional patriotic merchandise this month.

Consumers want to demonstrate their patriotism by displaying flags and wearing red, white, and blue, said NRF President and CEO Tracy Mullin. Retailers are offering a variety of patriotic merchandise to keep up with a steady demand from their customers.

According to the survey, more than 85 percent of consumers will celebrate July 4th, with many planning to go to picnics or cookouts, watch fireworks, and go to a parade. Also, nearly one in ten consumers, or 19 million Americans, plan to travel or go on vacation over the Independence Day weekend.

Retailers offering special sales over the July 4th weekend will not be disappointed, as more than one-fourth of consumers plan to go shopping. Last year, 24.2 percent of consumers went shopping over the July 4th weekend.

Also see: USA Flag

About The Author:

Daren Catana is a successful author and regular contributor to http://www.1st-in-flags.com. The flags of the world are symbols of recognition full of beauty and color for each country.